Companies need to start recognizing that more buyers initially visit your website than your physical offices. This topic is not about Technology but more about understanding your target audience and what information they require to make decisions on your business offerings. Many companies put care and planning into their storefronts, lobbies and other physical locations. The same amount of strategy needs to be put into the most widely visited storefront every company has -- your website.
About ISL: ISL is Atlantic Canada’s largest and most experienced web marketing and development firm. Our expertise is focused exclusively on the web and includes: web strategy consulting, design, development, and e-marketing. ISL was the first ISO 9001 Certified web services company in North America and one of only 7 Google Analytics Authorized Consultants in Canada. We have offices in Halifax, Moncton, and Vancouver. Example clients include Nova Scotia Tourism, EnbridgeNB, and NBCC. You can see more of ISL's work at ISL Client Portfolios.
Abour Malcolm: Malcolm Fraser is the Founder and President of ISL, one of Canada’s most established web marketing and development companies.
Malcolm has been a leader in the web marketing industry for over 15 years and has been recognized nationally for his innovative approach to the application of technology. ISL has become the trusted advisor to its clients on how to make the most of their investment in online channels. Most recently, ISL has been recognized for its innovation in mobile, social media, and mapping technologies. Malcolm often speaks nationally and internationally about social change and technology, web marketing best practice and future trends in the industry.
He is an active member of the business community and has been recognized as one of Atlantic Canada's Top 50 CEOs. A seasoned entrepreneur, Malcolm takes great pride in mentoring other entrepreneurs in the community and helping them to succeed. He is an advisor to such organizations as the Entrepreneurs’ Forum and the Centre for Entrepreneurship Education and Development.
Malcolm shows great enthusiasm for the community in which he lives. He is passionate about civic engagement and in particular the future of our city. Through his role as Chair, Citizens for Halifax, Malcolm is leading a group of like minded individuals that believe Halifax can be the most vibrant and liveable city in Canada. Through prior roles with ITANS, the Canadian ICT Federation and the Nova Scotia Premier’s Council on Innovation, Malcolm has worked with all three levels of government in promoting policy change and the economic growth of the region.
Malcolm currently serves on the Board of the Atlantic Institute for Market Studies and the Art Gallery of Nova Scotia, and is a graduate of Mount Allison University.
An action sports enthusiast, Malcolm is deeply involved in, and supportive of youth sports programs in the community and is an avid sailor and snowboarder. He spends most of his free time chasing his two sons on snow and water.
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